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"Receiving Recruiter
of the Year for Prudential is a great honor,”
says Keith Church, Broker, Prudential Grand
Valley Realty. Keith was presented with
the award during Prudential Real Estate
Network’s annual conference in Miami,
March 10.
One of the elements Keith attributes to
his recruiting program’s success is
the use of simulation technology to generate
recruit leads and evaluate their skills.
“We made a conscious effort to recruit
new people to the business with a focus
on ‘growing our own’ as opposed
to hiring existing agents,” says Keith.
“The Real Estate Simulator™
has been a great way to draw people in by
offering them a chance to see if a career
in real estate is for them. I also feel
that the simulator gives me a professional
edge in a very competitive marketplace.
Based on our company research we know that
a high percentage of people are looking
at what kind of training technology you
can offer them,” he says. “They
want to know what’s in it for them.”
The Real Estate Simulator™ Keith
refers to was developed by Upward Motion
Inc., provider of world class, state-of-the-art
technologies for assessment and training
using simulation technology to recreate
real-life business challenges. “When
I heard about the simulator, I knew it would
be perfect for our program and contacted
Upward Motion right away,” says Keith.
Using the simulator to “get people
in the door” has been very effective
and Keith says it’s an accurate way
to identify someone’s sales skills.
“The simulator also shows me if someone
has good people skills and a strong work
ethic. Often I am working with people who
have little or no sales background. Even
if they don’t score well in the sales
skills part of the assessment, but show
strong people skills and work ethic, I feel
they can become successful in this business.”
According to Prudential Canada President
Bernie Vogt, Keith’s contributions
to the company’s recruiting and training
program were outstanding over the year and
deserving of this prestigious award. “We
are extremely proud of Keith. He has been
very proactive in helping to develop key
elements of our recruiting program not only
in Cambridge and Kitchener, but throughout
our whole network,” says Bernie.
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