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July 2004

Feature Article

Use the Internet Strategically to Attract New Agents

by Kim Ades
President, Upward Motion

Companies everywhere are struggling to recruit new and younger agents but the methods of old don’t apply anymore. To better target the younger generation of recruits, the so-called “Me“ generation, you need to focus on their needs as well as use technologies and language that are meaningful to them…

Click here to read the full article.

New Simulator Features

We are always enhancing our products to meet your challenges. This month’s enhancements are designed to help you build stronger relationships with potential recruits – even faster.

Click here to review how this month's new features can help you...

Get the Most Out of the Real Estate Simulator

Starting in September, Junior, your recruiting specialist, will be hosting a regular one-hour “power call” designed to help you squeeze even more out of the Real Estate Simulator’s features.

Each conference call will focus on topics that new and experienced clients alike will benefit from. Some of the topics to be covered include:

1) How to recruit existing agents to your firm
2) Getting the most from your recruitment ads
3) Asking the best interview questions – after candidates have taken the Simulator
4) How to improve responses from your website
5) Getting more buy-in from managers and agents
6) How to read the Simulator results most effectively

We will be sending out invitations to the first power call in August. If you have any topics that you would like Junior to talk about, send him an e-mail at: Junior@RealEstateSimulator.com

Change Can Be Good For Your Recruiting!

Recruiting Tip of the Month:

Change can be a great way to attract new prospects and stay ahead of your competitors. If you have been placing the same ad in the same publication and haven’t seen any increase in leads recently, why not update the ad – its layout, messaging, placement or location?

We have developed new ways to help you attract more prospective recruits cost-effectively. For example...

Upcoming Conferences and Speaking Engagements

Kim Ades, President of Upward Motion will be at the following conferences. Make sure you drop by and say hello.

Inman Real Estate Connect – July 28 to July 30 (San Francisco)

Real Estate Leadership Conference – September 28 to 29 (New York City)

2004 Realtors Conference & Expo (National Association of Realtors) – November 5 to 8 (Orlando)

California Association of Realtors Expo 2004 (California Association of Realtors) – October 5 to 7 (Santa Clara)

	In This Issue!

- Use the Internet to Attract New Agents - Broker of the Month - New Features - Get the Most Out of the Simulator - Recruiting Tip of the Month - Welcome New Companies - Upward Motion News - Upcoming Conferences

Broker of the Month

Kathy Baker
RE/MAX United Raliegh, North Carolina

1.How many agents do you currently have working on your team? What are your recruiting goals?

We have been growing steadily over several years and now have 178 agents in three offices. Because of our growth targets, we have very aggressive recruitment goals of bringing on-board between five and seven agents per month. We aim for a good mix of experienced agents and new agents and that reflects our focus on hiring the right agents.

2. What is the key differentiator about your company that you present to candidates you are interested in recruiting?

Click here to read the full interview.

Welcome New Companies

We would like to welcome aboard the following to the growing number of companies who are using Real Estate Simulator to improve their recruiting, selecting and training results.

Bankers Mortgage Trust
Century 21 New Horizon
Danberry Realtors
ERA King Real Estate Company
Exit Realty Home & Business
Exit Realty Group
Cressy & Everett GMAC Real Estate
GSH Real Estate
Prudential Aegis Realty
Prudential BKB Realtors
Prudential LTM Realtors
Prudential Slater James River Realtor
Rick Roller's Smart Broker University
Success Strategies Institute
West Isle Properties Ltd.
Whitehead Realty

We would also like to announce that the following clients have once again demonstrated their enthusiasm in the Real Estate Simulator’s effectiveness by renewing their contract with us.

Carol Jones Realtors
Gallinger GMAC
ERA Weeks & Browning Realty Inc
Real Estate One Inc.
Zip Realty

Upward Motion News

Our Innovation is Being Recognized: Once again, we’ve been nominated for the Inman Innovator’s Award – in the category of Real Estate Technology. If you’re attending the Inman Real Estate Connect conference (July 28 to July 30) come and visit us at booth #18 (Gold Ballroom) and see for yourself why we’ve been nominated for this prestigious award.
We’re Growing: We’d like to introduce you to the two newest members of our team – Tia Carl and Andrew Brown.
	Tia Carl
Like all of our account managers, Tia can answer any questions that you have on how best to use the Real Estate Simulator’s features in your efforts to improve your recruiting, selecting and hiring successes. Tia brings considerable experience in the financial and I.T. sectors.

	Andrew Brown
Andrew Brown, Director of Marketing, contributes to clients’ growth by promoting their success stories and increasing their profile in the media. Andrew also develops communications and marketing tools that help clients reach their target markets more effectively. With over 12 years of experience marketing to 30 industries, Andrew enhances Upward Motion’s understanding of clients’ unique needs and emerging industry trends.