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Interview
1. How many agents do
you currently have working on your team?
What are your short and long term recruiting
goals?
Coldwell Banker Howard, Perry and Walston
(CBHPW) currently has 550 agents in 12 offices.
Our goal is to bring on an additional 250
new and experienced agents combined by the
end of 2004.
2. What is the key differentiator
about your company that you present to candidates
you are interested in recruiting?
There really are so many aspects in which
our company excels, but our technology and
training are number one in the marketplace.
In fact, our training is so good that our
competitors have been known to suggest to
new recruits that they come here first for
training and then come back to them.
We spend thousands on training new agents
to become the best they can be. Our comprehensive
program includes what we call “Springboard”
which covers a multitude of tasks that new
associates complete prior to being accepted
into our FAST START program. Fast Start
is a week long training program for both
new and experienced associates covering
everything from prospecting, setting up
their listing and selling presentations
and role playing. They learn the value of
the company they choose to affiliate with.
Daily assignments are real life activities
that help them quickly build their book
of business and develop good real estate
habits from the start of their career.
The next stage is Fast Track which involves
an eight-week commitment of more intensive
training. But we don’t stop there.
We are committed to ongoing training and
development to keep our sales agents in
the know. We have 52 scheduled “skills”
classes a year. Topics include everything
from Advanced contract issues, Measuring,
Presentation of Offers, Negotiating skills,
Risk Reduction and Personal Promotions to
Technology training. We also have guest
speakers a couple times a year and quarterly
sales rallies. The best part is all of this
training is free to our agents. It is our
way of saying we value you and your decision
to pursue this career path and to join our
team.
3. What is your
primary selection criteria when looking
to recruit an new agent?
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