Broker of the month

Keith Church, Broker
Prudential Grand Valley,
Kitchener/Waterloo, Ontario

Interview:

Q: How many agents do you currently have working on your team?
A: I currently have seventy agents.

Q: What are your recruiting goals?
A: My goal is to interview and screen a minimum of five new recruits every month ... so far I'm sticking to my target. My aim is to hire about twenty new agents by this time next year.

Q: What have you implemented to help you reach these goals?
A: I have built a website specifically for recruiting called www.careerinrealestate.ca . I advertise in the local papers and invite people to visit my website. I also invite people to assess their suitability for real estate sales by taking the Real Estate Simulator. This gives me a sense of their strengths and weaknesses and allows me to ask probing questions during the interview and focus on areas that I might not otherwise be aware of. It's amazing - it really provides insight about the people you are considering for your company. The simulation part of the assessment gives a realistic job preview of a career in real estate sales (the highs and the lows). Now when I talk to potential candidates I offer them an opportunity to 'test drive' the job before making the leap.

Q: What would you recommend to a broker who is interested in recruiting, selecting, and training stronger agents?
A: Have a plan. Formalize the steps you take for recruiting, increase your professionalism, and invest the time upfront to really gather information about your candidates.