Q.What is the
difference between "send assessment and send results" when using the Complete
Recruiting Solution or the Real Estate Simulator?
A. Send Assessment: This
command will allow you to respond to candidates via email who have not yet
completed the assessment. This option is also intended for you to encourage the
candidate and remind them to log back into their assessment and complete it.
Note: If a candidate has already started the assessment but has not yet
completed it, the system will make note of the last activity completed.
Therefore the candidate will be able continue from where they last left the
assessment.
Send Results: This command will allow you to respond to
candidates via email who have completed the assessment. Typically the only
times you would want to send the results to candidates are: 1) If they are
candidates that you are not interestied in recruiting 2) If you would like to
follow up with a candidate following a successful interview. You can send their
results as part of your follow up process. 3) If there is more than one
individual in your company that is responsible for interviewing, you may want
to forward the candidates results to another hiring manager within the company.
Note: The candidate does not have an option to view their results once they
have completed the assessment, the results are only sent to you upon
completion.
Q.What is the
significance of the "Overall Suitability" on the Real Estate Simulator
assessment?
A.
The overall suitability for new agents can be looked at as a "snap shot" of the
candidate's potential at the point in time when taking the assessment. There
are 3 categories the candidates can score, 1) Low 2) Satisfactory 3) High. When
taking the assessment the candidate is placed in the position of a real estate
agent and is compared against the top performers in the industry. As a result
you will find the majority of candidates fall in the satisfactory range.
It is not recommended to base your decision solely on this particular graph
because everyone does have a certain level of potential, and therefore you
essentially want to contact everyone for an interview.
Note: Keep in mind that new agents have not yet had any
training. This graph is to be used in conjunction with the "Detailed
Assessment" in order to make a solid decision and determine where training is
needed.
Q.What is a "Drip
Campaign?"
A.A drip campaign is now a commonly accepted
term used in the marketing and sales world. A drip is an array of prepared
emails or e-cards that can be sent to prospects on pre-set dates. They are
designed to maintain friendly, professional contact with your prospects until
they are ready to make a decision as to which company to join. These drip
emails may include information on the market, notifying candidates of any
upcoming events such as a career night you may be hosting, or simply to send
them general information on the company. A drip can be used to broad or narrow
target a particular section of your pipeline. For example: you may create a 6
month campaign comprised of literature that educates new entrants on the real
estate industry. The campaign would build brand awareness and equity with the
prospect as well as provide valuable information. The ongoing communication
would serve to keep you foremost in the mind of the prospect.
Q.What is SEO
A.SEO stands for Search Engine Optimization.
It is a process in which various methods are used to improve the ranking of a
website for search engine placement. Some examples of search engines include:
google.com, yahoo.com, ask.com, msn.com,
Search engines are a valuable tool for anyone who is looking to do business on
the web. It is estimated that 85%-90% of traffic on the net is driven by search
engines. There is consistently a desire for top ranking and because technology
is constantly changing, web optimization is a daily struggle.
There are ways to legitimately rank your website in your favor by following the
rules and standards set by the search engines as to what is acceptable and what
is not. The advice generally given from the search engines is to create content
for the user not the search engine. Keep in mind that you always want to create
friendly content that is easily assessable for the "spiders" and to not use
unethical methods for page rank purposes.
Spiders: a system that the search engines use to "crawl" or
search the site and store the collected data. The search engines then sort the
data and rank the web pages according to the results found by the "spiders"
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