I have watched recruiting change constantly as technology advances in our industry. As a company, we made a business decision to focus on being the most advanced in our area with digital marketing for the consumer and training for our sales associates.

With that decision came one that has definitely impacted our bottom line each year. We made a conscious choice to be very selective about whom we hired. Our recruiting system revolves around processes; our recruiting director, branch managers, corporate staff and marketing department all work together to attract the right people for our team culture. As a multiple office company, it is imperative to have a check and balance system in place that everyone can follow.  We count our agents as one of our top sources for recruiting productive people to the team. We reward the sales associate that recruits with bonuses. This adds an additional layer of income and gives them incentive to help someone new the first year.

Our managers no longer have recruiting numbers to meet, only profitability goals. We enlisted the help of the Real Estate Simulator two years ago and it has enhanced our ability to hire people suitable to real estate sales/ customer service. The managers feel it has streamlined their efforts in interviewing, planning career events, etc…As the General Manager, I have seen a direct effect at the branch level. Our offices are happier places because no one person is carrying the load as a lot of top producers feel. Our per-person productivity is ranked in the top 10 in the country according to NAR’s Top 100 Brokers Article in the July 2006 issue. By the way, our company is 8 offices with 320 agents and an average sales price of $175,000.00.

I attribute all of this good news to selective hiring, great training programs, hands on management and accountability, affiliation with a powerful brand, and finally the consistent embrace of technology.

For more information
P: Jodi Lee (336) 760-0300
W: www.cbtriad.com
E: jtate@coldwellbanker.com