| The ‘Dead Horse’ Syndrome
Commentary By Kim Ades
“When you discover you’re riding
a dead horse, the best strategy is to dismount.”
I gleaned this bit of wisdom from
Harley Rouda, managing partner of Real Living,
Inc., at the RISMedia Power Broker Forum at
the NAR Conference, and it prompts me to ask:
How many of you have a dead horse or two in
your stable?
With over 400,000 agents selling
less than two homes per year, it seems like
a lot of brokers have more than a few dead horses
in their offices.
What has happened to our industry
that so many unsuccessful agents exist?
The key to answering this question
lies in our attitude towards recruiting.
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