Scripts and Letters

Use these scripts below when writing a letter or calling a potential recruit. Below the letters we've
included a list of the typical things that New, and Experienced Salespeople look for in a Broker.
By keeping these points in mind you can give the rectruit the information they're looking for.

Recruits With No Previous Experience

So many agents have a difficult time in real estate because as soon as they are recruited
they are placed at a desk and told to start generating. In essence they are left on their
own to fend for themselves. When you join my team, you will not be left alone, you will be
entering a partnership that focuses on your success.

My interest is in your growth and success. As soon as you come on board, we will start
off by using our Real Estate Simulator to assess your skills in order get a grasp on your
strengths and weaknesses related to real estate sales. We will use that information to
jointly build a strategy that will help you to leverage your strengths and provide training
to help you overcome your weaknesses. When you come to work with me, my focus will
be on you. I will help to provide the right kind of development that you need so that we
can position you for success.

Recruits With Previous Sales Experience

As a broker, my interest is in your growth and your success. When you join my team we
will be working in partnership to get you to a higher level of performance. In order for us
to do that, we will first assess your skills to get a better understanding of your strengths
and weaknesses. Our simulation-based assessment will analyze your selling behavior to
provide detailed feedback on the actions that you take in the process of real estate sales.

The truth is that as an agent, you are always on your own. Nobody goes with you on the
sales call and nobody provides third-party feedback on your performance. This tool provides
that third party feedback and insight that we need to work together to design a strategy
that will help you leverage your strengths and overcome your weaknesses. My focus will be
on you. I will help to provide the right kind of development that you need so that we can
position you for success.

What do Sales People look for in a broker.

New Salespeople
· Training, training, and more training
· Name recognition
· Proximity to their home
· Friendly atmosphere
· Potential for financial freedom
· Flexibility

Experienced Salespeople
· Personal recognition and appreciation
· Support tools and staff
· Technologically advanced
· Name recognition
· Clean, comfortable work stations and office
· Incentives for productivity
· Other productive salespeople
· That the broker/manager is organized and professional.