9 Steps To Success With The Real
Estate Simulator
Congratulations on joining the Real Estate Simulator team. By following this implementation plan you will realize the benefits that the Simulator can provide.
We've found that the best way to implement Real Estate Simulator is to follow our 9 step process below. If you're managing a group of brokers, it's best to set aside half a day to go over these steps and develop a common process for implementing the Simulator across your organization.
Each section below contains links to examples that you can use directly
on your website or in your recruiting efforts.
- Banner ads for your website
- Build a career section on your website
- Advertise in the newspaper and local trade magazines
- Scripts and letters
- Generating PR
- Referrals
- Replying to leads
- Interview tips
- Training
1. Banner ads
for your website
Now that you have a Career section you need to be able to take visitors
from your site directly there. You don’t want people looking around
for the Simulator link, you need to be prominently displayed.
We have a number of standard web banners and images that will fit nicely
on your homepage. You can COPY and PASTE them directly from the broker
resource page. We strongly recommend you put a link on your Home Page
in a highly visible area near the top.
Banner Ads For Your Web site
We've created some great banners to place on your site to attract visitors.
Click on the banners for a full image, and just copy and paste it your
site. We also provide you
with the HTML code you can copy and paste into your pages.
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2. Build a career section on your website
Real Estate Simulator is an Internet based product, and
a Career section on your website is essential for increasing traffic to
your website and getting people to take the simulator.
It doesn’t have to be fancy, and we have some examples that you
can COPY and PASTE right onto your site.
In Your Career Section
Make Real Estate Simulator the highlight of your Career page. If you don’t
have a Career page then you need one quick!
Use the example below to create
a page that recruits.
Click here for a sample Career Page 1
Click here for a sample Career Page 2
3. Advertise in the newspaper and in local trade magazines
In order to get new visitors and possible recruits to
visit your website and use the Simulator you need to advertise and newspaper
ads are a great way to do this. We have many sample ads that have been
used successfully by other brokers that you can use.
Click
here for some examples. Feel free to copy them, we put them there
for you.
4.
Scripts and letters for recruiting
Here's what to write or say in order to entice that lead to come and work
for you.
Click here for samples you can use in writing
or over the phone.
Send a Press Release to your local paper announcing that
you are using Real Estate Simulator. You might get an article out of it.
Click here for a sample press
release.
Get your agents to refer prospective leads to you, and then invite them to take the Simulator. You can promote this as a contest in your office, by awarding the agent with the most referrals a prize. This is a great way to make recruitment a priority in your office with all your team. Here’s a form you can print out that your agents can use to fill in their referral’s information.
7.
Replying to leads
Once you advertise people will come to your site and register to take
the assessment. Most will take the assessment, some will not but they’re
ALL good leads to follow up with.
We have created three sample letters you can send these leads depending
on their score, and whether or not they took the assessment.
Letter 1.
They signed up but haven't used the
Simulator yet.
Letter 2.
They've used the Simulator and you
want to see them.
Letter 3.
They've used the Simulator but you're
not interested in them.
You’ve gathered a list of leads, and you want to interview them.
A great way to supplement your regular interview process is to go through
the lead’s Simulator Report with them. Ask them why they did well,
and ask them about their weak points. We’ve included an interview
guide to help you conduct your interviews, and select the best people.
Click here for Interview strategies and sample
questions.
Whether you’ve just hired them, or they’ve
been working for you for years, every agent can benefit from training,
and the Simulator is a great way to start. The Simulator will accurately
assess an agent’s strengths and weaknesses and provide a template
for their training.
Go through the report with the agent and ask them if they think the results
accurately reflect their skills and abilities. Encourage them to continue
to focus on their strengths while you help them develop their weak areas.
The report outlines suggestions and tips for you to get started.
Click here for Tips and Recommendations to get
you started with your training.
Click here to read past versions of our newsletters